So…. You want to be a marketer? Forget everything you’ve heard before! In this article, I’m not going to give you some airy-fairy theory about what should work if everything clicks the way I think it should. That’s the kind of rubbish you can read in any one of a thousand marketing books sitting on the shelves of Barnes and Noble. The fact is, I doubt if a single one of those authors has sold anything online except copies of their book on Amazon. Here’s my first piece of advice: don’t list