“Optimizing Landing Pages” is an on going series that will total 20 posts. The series is written by 3.7 DESIGNS and Ross Johnson to help web professionals build sites that achieve specific business goals. This is post 3, and the topic is “Writing for Personality Profiles.” As much as us designers would like to think that conversion is heavily based on visuals and aesthetics, the truth is that the content of a site is really where you get an opportunity to persuade users to convert or take acti